Expand your capacity to develop new marketing content while keeping it appropriately new.
Review your buyers assumptions.
TThere are 4 core assumptions that transmit the message of your campaigns: value, product, purchase process, and pricing
Apply game theory to marketing content.
It is about collaboration. Your prospect's best decision is to say, "Yes." To your call to action and make a purchase. There are more than 20 options you could have in your marketing banners, blogs, posts, or emails.
Include our extremes approach.
Messages move between emotional and rational, personal and general, product oriented and value oriented. Depending on your prospects profile, journey to purchase, competition, and your uniqueness you have choices to reach your market.
A story centers on presenting your company and products as the saviour of your prospect's problems and needs.
Optimize your content for SEO.
Once you have the theme and message, your landing page, blog and post text need to be reviewed for SEO optimization, ensuring it aligns with top keywords and searches.
Get Immediate support for your campaigns content