Work on alternative content for all of your campaigns.
Develop new content, but appropriately new.
HOW DO WE DO IT?
Review your buyers assumptions. See the evolution in the external environment.
There are 4 types of assumptions Value, product, purchase process anb pricing that give direction to the message of your campaigns.
Get to know how to apply game theory to marketing content.
It is about collaboration. Your prospect best decision is to say yes to your call to action and make a purchase. There are more than 20 options you could have in your marketing banners, blogs, posts, or emails.
Include our extreme theory approach.
Messages move between emotional and rational, personal and general, product oriented and value oriented. Depending on your prospects profile, journey to purchase, competition, and your uniqueness you have choises to reach your market.
Add storytelling to your campaigns.
A story centers on presenting your company and products as the rescuer for your prospect's problems and needs. Follow best ptractice guidelines.
Optimize your content for SEO strategy
Once you have the theme and message, your landing page, blog and post text need to be reviewed for SEO optimization, ensuring it aligns with top keywords and searches.